I'm back! Boy oh boy, the things writing a book will do to you. Sorry, I somewhat neglect keeping up with posts here when in the middle of writing a book, but I'm taking a moment away from my next book in The Bracken Covenant series to give a shot-out to my friend, and author, Wendy Knight. She's been working very hard on pushing her new book, and I wanted to help get the word out. Below should be all you need to know to decide if it's for you. And if it is, here's another one of her books in the series.
Astraea Press is celebrating their first cover reveal; Wendy Knight's Fate on Fire novella, Feudlings in Sight! Available Thursday on Astraea Press, Amazon, and all other major ebook retailers!
“Okay, do you want to practice the ones we learned last week or just start new ones?” She had carefully color-coded the spell book with sticky tabs — spells they had mastered, spells they had practiced, spells that would come in handy one day — she was very organized. And if the Council ever found out she put sticky tabs in a book that was over three hundred years old, they would kill her completely dead.
“Learn as much as you can, Shane. Gonna be hard to find a place to practice in the mountains of Utah, surrounded by Normals.” Hunter idly traced spells in the air, letting them fizzle and die without igniting them.
Thursday, July 11, 2013
When it comes to indie publishing, there’s a great many things you can do to market your book. I’m not going to try to tackle them all here in this post, but I am going to offer one suggestion that has worked for me. It’s a unique way to grow a newsletter following.
The word “newsletter” alone can put me off, since I have had companies spam me with unwanted newsletter info in the past, and they made it very hard to get off the list, but when it comes down to it, a newsletter about your next book, or a newsletter about a sale on your whole library, addressed to the right people, can turn into a very helpful and awesome heads-up for readers interested in you as an author.
The problem then is, how do you get people on your newsletter list that are genuinely interested in your work who aren’t going to be annoyed at a few newsletters from you each year? Here’s what I did:
At the back of my last book, I had a section titled “About the Author” or something to that effect. In it, is a one or two short paragraph sequence about me, about my books, books in the series, etc. But at the end of all that is this bit:
I’d love to hear back from you! You’ve listened to me page after page, and I’d appreciate your thoughts on the book, questions about the series, or if you have questions about writing and publishing. You can contact me at email@example.com. I’ll let you know when my next book is coming out once you’re on my contacts list. So even if you don’t have much to say, send me an email just saying “Hi, and thanks for the read,” if you want a heads up from me on my next title.
Yup, this is what you think it is—it’s an opportunity for the readers to connect with me about the story, and a chance for me to put them on mynewsletter list. It’s a positive all around for both the reader and the author. If I could email any given author of a book I enjoyed and get a response back from them, that’d be something.
It takes time to reply to all the responses as an author, but worth it! Who doesn’t like to hear good things about their work? And as for the criticisms—well, there aren’t too many of those, but when they do come, they’re usually helpful tips to keep in mind going forward.
You may wonder if sending them newsletters after that initial contact might be seen as spam, but the key here is to not overdo it. I currently only send out letters to my reader’s list every time I have a book published, or when something big happens with some of my past books, like getting an eBook printed, or a huge discount for all of my books. The point is to keep your contact sparse, only nudging them when there’s something big to report. That’s how I do it anyways, and it’s been working well for me so far.
I hope this tip helps you and your publishing effort! I know most authors feel overwhelmed when they finally finish a book and realize how much marketing is ahead of them. Just know you’re not alone. Keep at it and you'll do fine! :)
Posted by Author Paul Yoder at 10:06 AM